tag:blogger.com,1999:blog-6059712069593608891.post447516161903115995..comments2023-07-10T00:44:36.377-07:00Comments on Seeing The Lizards: Old Beer Ads #6 - Courage Best Bitter (1980)Lizard Seerhttp://www.blogger.com/profile/07497330695288945161noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-6059712069593608891.post-21158249179347567472017-12-20T12:31:29.231-08:002017-12-20T12:31:29.231-08:00Not quite correct!!
I was a brewer at the Courage...Not quite correct!!<br />I was a brewer at the Courage Tower Bridge Brewery and then became eventually Marketing Manager for Ales.<br />Back in the 1960s and early 70s Courage brewed Tavern Keg and 3 regional bitters ( plus several others) which were very similar at Tower Bridge, Reading and Bristol ( plus another in Plymouth). These were APA, SIPA and EIPA. All brewed at 1040 but with very different hop rates depending on the likes of the 3 head brewers.<br />As Brand Manager for Ales in the late 1970s I was asked to bring these 3 beers together into one bitter (still brewed at the 3 different locations) for a launch across the south of England. The 3 beers were all cask conditioned and about 60% were sold under a very low pressurised dispense system but the other 40% were hand pumped with no CO2.<br />A small amount of SIPA was sold as Courage Best on the Isle of Wight at holiday camps. This was a very strange beer in that it started as a cask ale but was pasteurised and kegged into 5 gallon kegs ( ex Naval Ships kegs which could be used easily on destroyers as they were small and could be used as under the counter installations in holiday parks if they did not have a cellar!)<br />I "borrowed" the name Courage Best and with my brewing experience produced a recipe which became the single cask ale called Courage Best Bitter.I then went to our ad. agency (BMP) Account Director ( David Batterby) and he introduced me to Dave Trott, Creative Manager,and he with John Webster eventually came up with the Chas & Dave ads. Dave Trott and I actually "found" them playing in a pub on the Isle of Dogs in London, one fairly boozy night out after we had already rejected 2 concepts - one of which had the wonderful tag line " 2 straight sides and a pint of Courage Best" ( All bitter was then drunk in the south in "dimple mugs")<br />The rest is beer history.<br />By the way Courage did not introduce Fosters to the UK. That was WATNEYS and we inherited it when we merged with them. We introduced Harp Lager(1032) and Harp Special(1040) (Known in the trade as Harp Yellow and Harp Blue) Courage tended to sell Special in their pubs and S & N sold Harp Lager in the Free Trade. Harp Special was brewed in Alton in Hampshire next door to one of the original Courage breweries which became a canning factory.It was originally based on Courage Sparkling Beer - a lager beer sold only to the Armed Forces. We also introduced Colt 45 American Malt Liquor and Miller Lite.Anonymousnoreply@blogger.com