|Serious blogging for serious times taken seriously|
I recently noticed I'd been deleted from a famous beer blog's blog roll, and unfollowed on Twitter by their blog's account. I pondered this for a while, as this blog can't be any worse, more irrelevant or updated less frequently than some of the blogs that they still link to.
On Twitter (I still follow them, for what it's worth) they said they stop read blogs they see basically as dead wood. Mildly insulting, I would have thought, but you can't please everyone. I've observed this before about the more "serious" end of the beer blogging spectrum - irreverence is unwelcome. This blog, with it's combination of piss-taking and off-kilter observations on pub culture, doesn't treat the "scene" with the seriousness it "deserves", apparently.
Judging from the comments I get, my blog's readership seems to skew towards the over-50s. Not sure why, as I don't see what I do as particularly codger-friendly. Maybe the older generation have lived long enough not to be so earnest about something as trivial as pubs and beer. Plus, they're rarely seeking to make a living out of it.
If you've got a book to write, a column to pen, or (god help you) "content" to generate for a industry company, then you probably think you shouldn't be seen as frivolous. In the gig economy, you're only as good as your last performance. Being involved in that way, it seems, is serious business.
As for me and my stuff, I am (to quote a great man) serious about what I do, but not neccesarily the way I do it. I'm sure I'm often seen as being rude about people and things for the sake of it. There is a bit of that, yes. I like a cheap laugh as much as anyone. But, despite the endless promotions about "awesomeness" and "beer people are good people", there is (as with pretty much everything else in the world) an awful lot of nonsense and stupidity. Sometimes when I point this out, it wins me few friends, but as it's one of the few talents I possess, I have to do it anyway.
I can see that those making beer have to be serious about it. Many things can go wrong with brewing, so you have to treat the whole process with a certain level of gravitas. Selling and marketing the stuff, too - people's livelihoods rely on making money by getting stuff out there and through the till or handpump. But appreciating beer? Surely the point is to enjoy it, not turn it into list-making, box-ticking academic exercise?
As, I always say - I treat the Beer Industry and Everything Involved In It with all the seriousness it deserves.