AB-InBev produces new thing
|Average craft brewery, yesterday|
Commodity yellow pumpswill producer Anheuser-Busch InBev this week announced a revolution in American Pale Ales. "Craft brewers have had it their way too long." exclaimed dubious career-marketer Roger Backe-Stäbber "Only long established breweries such as us can make classic historical pale ales"
"First we take the most lovingly produced malt extract, and add the finest corn, rice, wood pulp and road-sweepings. To this we then add ICI Commercial Bittering Agent #34 and ferment it with our proprietary yeast. After this is completed we mature it extensively for 6-and-half hours before adding artisan-created carbonic acid gas. Then we cask it with some stuff to make it go a bit cloudy it and send it out to our retail partners, where it can be served right away"
"Pale. Ale. Our. Way" (3.6% at £3.50 a pint) will be available from all pubs with little option from 11th September. If we're really unlucky.
You Can't Get the Staff Nowadays
|"Cash in hand is easier, darling"|
The problem of recruiting and retaining pub staff has been highlighted this week. Humphrey X. Ploiter, landlord of small-town deserted hellhole The Cock and Bull in Haythornthwaite, N.Yorks whinged to us "Honestly, with all these desperate student types about, you'd think they'd be begging us for work. The last young person we hired actually questioned me about their terms of working for three buttons and a half of Carling at the end while I sat upstairs and watched Game Of Thrones."
Incomprehensibly, this didn't end well. "She worked one shift," continued Ploiter "and then she rang in at 2pm Friday saying she'd found a job paying actual money in sociable hours."
"Kids today expect it all handed to them on a plate. Little bastards"
Good Beer Guide Selection Policy Revealed
|All honest and above board|
A local CAMRA committee member has sensationally blown the lid off the way in which pubs are selected for the Good Beer Guide.
Treasurer of South-East Grizedale Branch Greg Steakbake explained "It's really simple. We look at who gives us the biggest discount. Here's the clever bit - then we don't go there! Instead we hold our monthly meetings in the other town pubs. Before we order our drinks we say, 'If you'd give me a little more discount I'll mention you at our GBG meeting in May.' We repeat this at every pub, and at the end we have a list of where we've saved the most money."
CAMRA Chairman Colin Valentine said to us in an unconvincing fashion "In no way do we authorise these practices. CAMRA suggests everyone goes to Wetherspoons and uses the vouchers."