News in Brief #55

But look at the crowds, man!

Twitter Now IMBC Ticket Exchange

Over the last fortnight, beery-types Twitter feeds have consisted solely of people trying to either beg, exchange or sell off tickets to IndyManBeerCon.  "It's starting to become irritating," moaned insatiable internet user Sam Notarobot "someone even asked me if I had spare tickets to the Friday afternoon session just because I happened to be online at the time and mentioned beer."

"Surely there can't be that many people wanting to go?  I looked at the prices and it's bloody expensive.  You can get this so called 'craft' beer at many places in your average town centre now.  Even at your local supermarket.  I've no idea why so many people are so desperate to drink in Manchester swimming pool with one working toilet."

IndyMan organiser Byron Soretro admitted "Actually, it's just us moving tickets around ourselves.  We're doing it to make IndyMan look like some kind of exclusive, massively sought-after event, when it's really just four hundred hipsters getting pissed on overpriced and overhyped booze in a shabby and out of the way location."

"Works every year, though."

"With this thing I declare myself right! No comebacks!"

Beer Communicator Engages In Debate

In terrifying events this week, newly self-declared Beer Journalist Sam Cutandpaste this week replied to questions on Facebook.  "It all seemed so innocent at the time," he opined "Some dude asked me about the amount of beer sold in pubs declining as opposed to shops."

"I, like, answered and he disagreed with my views.  So we had a sensible, adult discussion about what were the factors behind it and though our opinions weren't changed that much we ended the conversation on good terms."

"I thought would end there,"continued Sam "but my fellow Communicator Annabelle Anthracite sent me an email saying that wasn't how I should do things.  Apparently I should have simply refused to engage with someone with contrary opinions and instead accused them of personally attacking me.  The internet is a 'safe space' and certain views should be 'no-platformed'.  Seems like an odd way to go about it, but that's how it's done it seems."

Acclaimed storyteller and bodacious beer bud Curt Mattis said  "Sam doesn't get it.  The whole point of Beer Communication is to make sure the paid Public Relations message gets across."

"Sorry, I mean, to tell the awesome story of your partner company."

History?  What history?

Pub Company Retrenches

This week, North West based Pubco and serial annoyer of customers and staff Austin's Inns announced plans to sell off it's entire estate of pubs.

"Pubs are on the way out." said Austin's Chairman John Woofer "there's far more money to be made in selling off the sites for housing or to be knocked down to build Old Folk's Homes.  The tricky bit is to do it without looking bad."

"What we usually do is paint the outside of the pub in cream and red fancy lettering and announce it's undergone a major refurbishment." gleefully recounted Woofer  "Then we post a couple of hundred fliers through nearby houses announcing this.  And when the upturn in trade doesn't come, we tell the Landlord that the business is unviable and we're moving him to another pub 35 miles away."

"My ambition is for this company to solely be an office sending accounts to Companies House every quarter.  So much easier than all this beer and hospitality nonsense.  Mind you, that doesn't mean we'll be completely abandoning our roots.  Would you like a whisky out of the drinks cabinet?"

"If you do, that'll be £7.30, please."