Saturday 17 August 2013

Old Beer Ads #13 - San Miguel (2000s)

Of all the "continental" lagers, none get on my tits more than San Miguel.  Whatever you say about Peroni, it is at least brewed in Italy.  It may not have taste, but it does have history.

In an attempt to give San Miguel it's desired image, here Scottish & Newcastle had that old beer ad standby - a sexy woman performing for a man's approval.  It's a good job I'm a beer blogger and not a feminist blogger.  You'd have to read paragraph upon paragraph of criticism of this one.

But for me, the most implausible part is the fact the dancer pours water on her feet, then drinks the beer.  In my experience, vice versa would have been better.  Water is more refreshing than SM and SM is generally served far colder.

Still, I'm grateful for Carlsberg UK's (the current owners of San Miguel) endless pushing of the stuff.  It gives me a chance to point out that this exotic, sun-kissed lager is made in the tropical climes of....Northampton.

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