But was "Craft" ever what it supposedly was? The more self-conscious British microbreweries have taken their cues from The USA's craft scene. Unfortunately, the typical American definition of a craft brewery would apply to every UK brewer from Greene King downwards. Not the sort of image Martin Dickie and James Watt would want to promote.
Forget the "shedload of hops and made in buckets" type definitions - "Craft" is not really a style of beer. It's nothing more or less than a marketing term. Yes, the BrewDogs of this world want nothing else but your cash. "Craft" is merely something they have seized upon to relieve you of it. Needless to say they would be making Temperance Cordials or, god help us, Watney's Red Barrel if they thought they could make more money that way.
|"Build Your Own Craft Bar Kit - only £250,000"|
"Craft" beer never was. There is merely great, good, ok, crap and awful beer. The rest is just window dressing.