|Finely crafted artisan lager (left) and macro fizzy filth (right)|
Huge Lager Brewery Buys Small Lager BreweryIn massively surprising business news this week, a massive company has taken over a smaller one.
The Huge Lager Company Inc. purchased a controlling interest in the Small Lager Company in order to gain a couple of tenths of a percent of market share for £60 million. CEO of HLC Bill Rapacious Jr. exclaimed yesterday "This purchase will help the HLC gain much needed expertise. And of course Crafty Points, as we haven't actually increased sales since 2002. Nobody wants to be seen drinking tasteless yellow fizz water any more. Adding SLC to our portfolio will give us added fashionability. Even though our flagship products are basically the same."
Small Lager Company head brewer Sam Kegwasher rambled as if trying to convince himself "It was an easy decision to make. The additional investment that comes from our takeov...I mean, partnership with HLC will mean our future here is secured"
"At least until 6 months time when they order me to start using rice and hop extract in my beer. I'll leave then."
|" 'Ere mate, need someone doin' in, reet?"|
Sophisticate Bloggers Visit Flat Roof Pub
Didsbury residents and Craft Beer Bloggers Natasha Inglenook and Tarquin Laminate-Flooring continued their survey of Manchester's pubs last week with a visit to The Star and Sawnoff, Moss Side.
"We could tell we were welcome when we walked in," enthused Tarquin "as every eye in the pub was turned our way. I presume this was some kind of local greeting custom."
Natasha continued "Surprisingly, we found the Craft Keg was off. The barman affected not to know what it was when I ordered two pints of Cloudwater. What a card! We were glad to see a sense of humour prevails in such unpromising surroundings. We said two Stellas would be fine"
"After something called 'Karaoke Nite' finished," blathered Tarquin " We entered and even won some competition and won a platter of raw meat. One of the locals even offered to cut it up for us in the car park."
"Or at least that's what I think the brandished knife meant."
|Even the Smiths only has three months life on it|
Wetherspoons to Keep Out Undesirables
JD Wetherspoon today announced an amendment to their door policy to reduce the risk of "alcohol-fuelled disorder" in provincial town centres.
"Basically," announced cheap grog and fodder honcho Timbo Martin "we've empowered our door staff to refuse entry to, well, anyone whom they don't like the look of really. Travellers, drunks, desperate alcoholics, shuffling old men, people in shorts, CAMRA members, hipsters, women dressed in clothes twenty years too young for them, Trotskyists, neo-Trotskyists, crypto-Trotskyists. The lot. Yeah."
Asked about the effect on business on the new policy, Timbo lamented "To be honest, our entire pub estate is deserted now. Except for me drinking Abbot in Watford. And even I had to wear a suit and tie to get in."
"By the way, know anyone who wants 2000 casks of real ale with one day left before it's expiry date?"