|The breakfast of champions
A lot of this is down to an only partially hidden inferiority complex about beer. Wine was the drink of the well-to-do, and was consumed by the glass with a meal. Beer, on the other hand, was swigged by the pint by poverty stricken proles. So, when the whole crafty thing blew up, it was decided (probably subconsciously) that to make beer more " classy" , having it with food was the way to go.
I'm sure the foody beery types such as Yvan Seth and Melissa Cole, to name but two, get something out of this. And I'm equally sure their audience understand it. I would have thought "food matching" with any drink to be entirely subjective, as no two people's taste buds and sense of smell are exactly the same. But there you go.
As for me, I'd be terrible at it. I had many traumatic incidents involving food as a child, and thus now eat very little of what could be termed good food. I will happily eat pizza four days a week - goes well with Thornbridge Jaipur, I've found. I say four, because that's about the amount of actual meals I have. The rest of the time, I'm out drinking, and subsist on beer, milk, chocolate and energy drinks. (My uncle once criticised me for this, saying I'd end up like my grandad, who lived on Special Brew and baked beans. So, I'm going to end up dying in my own home after a short illness at 72).
I suppose the above marks me out as a philistine as far as food goes, and my opinions of how things taste should be entirely ignored. I will state, however, that I've only had one day off sick in 5 years. The reason why? Food poisoning. Lesson learned.