Hello? Has everything calmed down yet? Craft beer survived despite the torrents of shelf-removed and drainpoured beer? Ok. So, now we can get some kind of perspective on the whole "Beavertown Sold Out To Heineken" issue. Right?
To the disappointed ideological Crafties, yeah, it's one less brewery to choose from. But London alone has over 100 of the things now. There's a beer for you right down your street at the local bottle shop or craft bar, and it won't be owned by Big Beer. To the people saying that Beavertown was overpriced, cloudy, vegetal-tasting sludge, well, Wetherspoons awaits you.
The problem is with this kind of issue is that people take it personally. For some reason, a lot of people have made an emotional investment in Logan Plant and his beer factory. Despite the history of "edgy", "unique" and "game changing" ethical companies all selling out in the end. Read the history of Green & Blacks (sold to Cadbury plc. in 2005), Innocent Smoothies (sold to Coca Cola in 2009) and Pukka Tea (sold to Unilever in 2017). This stuff isn't new.
Had Mr. Plant told the likely story behind his brewery's founding in 2011 (as opposed to the"stories" the Beer Communicators want us to believe), would have gone something like this :
"Well, I heard Craft Beer was going to be big in the next few years. So I got some seed funding and investors together to form a company which had targeted growth and projected market penetration in the sector, with a view to selling the company to the most suitable bidder once a certain level of turnover had been reached"
This is probably closer to the truth than the usual guff about the "Evils" of "Big Beer" we generally hear from Craft Brewers, but how would it have gone down with his brewery's intended market - young, ethically aware, anti-big capital etc? Right. They wouldn't have touched Beavertown beer with a 90-foot mash paddle. They would've thought "The Led Zep dude's son is trying to rip us off, just like his dad did with Willie Dixon."
Logan Plant is a businessman. No more, no less. He will say or do whatever it takes, within reason and legality, at any given time to grow his company and its profits. The fact that other people think he's betraying some kind of Craft Brotherhood by "selling out" is no fault of his.