Friday, 25 April 2014

The Female-Friendly Pub

Tea light, yesterday. Hordes of females not pictured

What with the obvious declining nature of the pub trade, those in charge of these things are either trying to appeal to as many people as possible, or attempting to wedge themselves into an otherwise-unoccupied niche.

One pub of my acquaintance, hitherto a crafty beer place, has been earmarked by the pubco for certain changes, on the somewhat peculiar grounds that there's not enough money to be made in selling decent beer.

This particular pub company has a female executive in charge of marketing and "customer engagement" and her Big Idea is to make this pub more "female friendly". A nebulous term if ever there was one.

Without wanting to come over all Misogynist Dave, there aren't, in my experience, many things that 
the majority of women like. The aforementioned female executive's idea of this consists of (a) tea lights on every table (b) a soft rock playlist and (c) removing all stools from the bar. I suggested to the manager that he should stop selling alcoholic beverages altogether, and concentrate on Cat Memorabilia, cupcakes and chocolate. I'm not sure he realised it wasn't a serious suggestion.
In my opinion, such theming of pubs is doomed, as it has the whole thing the wrong way round. The clientele should be the majority of the pub atmosphere and raison d'etre, rather than inventing a " concept" and hoping the "right" people appear.

Would people like a town centre fully of nichey theme places? And how long would it all last if it was? Remember the Eighties, yes, the Eighties...

2 comments:

  1. Scatter cushions are the answer...

    ReplyDelete
  2. scatter cushions and 'locally sourced' food.

    ReplyDelete