Monday, 7 December 2015

Guest Post - A Day in the Life of a Beer Communicator

Beer Communicators. Doing the hard work so you don't have to

Beer Communicators have been mentioned a lot recently. With the British Beer Writers awards naming it as an official award category, many people have been wondering what exactly a "Beer Communicator" is. Luckily, we here at Seeing The Lizards already know one of this esteemed breed. So, we've asked Simon Freebie-Imbiber to give us the lowdown on what this important sector of the Beer World gets up to.

"10.00am : Woke up with a killer hangover from last night's Craft Beer talk 'Takeovers : Threat, menace or opportunity?', but I'll carry on because I'm such a trooper. Made sure I tweeted saying so. One to Simon, I think.

12.30pm : Got involved in a Twitter argument about the terminology of my job. Apparently 'Beer Communicator' is self-regarding and pretentious, or so these haters say. Told them I was wonderful, and I know far more about it than they do. Then blocked them. Sorted.

3.30pm : First work of the day. Putting together a 'Freebie-Imbiber' box selection for a monthly beer club.  Worked out 10% commission on every one sold. Made sure I tweeted and FBd it. You know, just to make sure people are aware of my awesome choices.

6.00pm : At the local Craft Beer bar with various Brewing associates.  It's always good to go out with friends. Especially when they're buying the drinks!  One mate who owns a brewery even gave me a case of her latest IPA. 'You will mention my beer in your next column, after you've tried and liked it of course?' she said. I see no reason why not, myself.

9.00pm : Sat at the winner's table at the Beer Communicator's Awards Ceremony. Only the third this month too (note to self : have to improve this situation guys!).  The beer flowed, courtesy of the PR Company running it.  Pick up some glass thing. Silver Award or something. Am great, apparently. But everyone knew that already, duh!

11.45pm : Back home on the computer writing up today's events. Well, the Public have to be kept aware of the News that's going on, right? And if I have to drink pint after pint of free beer, then it's a sacrifice I'm prepared to make. Yes, it's a hard life as a Beer Communicator. "


  1. ... and if you're this cynical in yr 30's...

  2. They all have actual jobs as well, you know, some in journalism or in the drinks industry, a few do something totally different. But none of them live off the free beer, sandwiches and the derisory Amazon commission they get before their near identical books are reduced/become free of charge.

    That photo is excellent, though. It parodies itself so well you don't need to say anything.

  3. The dinner is far from being a freebie: it cost more than 100 quid for me and Dolores to attend.

  4. £100? Someone's making money here and it ain't you. Good grief.

  5. Even after looting a bagfull of bottles, it still worked out an expensive evening.