|"It's great! Apart from the things that aren't."|
Brewery Job Not Super Awesome Fun Thing
Recently employed Craft Brewery marketing type, Luke Lumberjack-Shirt this week anonymously expressed his disappointment with his lot in the industry. "All my friends tell me it must be, like, wonderful to work somewhere like this. But it really isn't, man."
"When I started here in June, I thought that Craft Brewing was great and everybody loved each other and was best mates and stuff." whinged Luke "But almost as soon as I sat down at my desk, my boss told me the brewery down the road were all bastards and it was my job to get them kicked off the lines at the local bars so we could sell more kegs"
"The actual beer making side is no better, man. People turn up and say they want to work here, and the head brewer asks them if they know anything about about the job. Sometimes he even gives them a test man. It's terrible - apparently being awesome and enthusiastic isn't enough these days."
He went on "The people buying the beer are even worse. They want to know if it's any good before buying it. Don't they know anything about Craft, man? It's all good. But still I see them buying beers other than ours. They're never happy. It's almost, like, working in an industry where you make things and have to actively sell them to people."
"I love my job, man. But it's a bit shit really."
|Coming to a town near you|
Beer Bubble Confused
In the current climate of exponentially expanding beer and brewery events and media, confusion is reigning about the exact terminology for the phenomena that are occurring.
Oft-cited inflation/enclosed atmosphere metaphor The Beer Bubble is as baffled as anyone "People are always talking about me, but they don't seem to be certain what I am, Some are under the impression that I'm a crash waiting to happen due to to overproduction and oversupply of beer by more breweries than the market can sustain."
"Other people disagree. They think I'm some kind of insular echo chamber where the same old people talk to each other about beer and exchange views in some kind of mutually reinforcing feedback loop completely procluding any dissent. Even I have doubts about what I actually am any more".
"It's a shame there aren't any journalists who want to sort these things out," burbled Bubble "rather than go on freebie trips or write about their brewer friends. Maybe the actual economics of things are harder than fluffy stuff or something."
"You know, I preferred it when I was just something CAMRA whinged about as being too prevalent in keg beer,"
|A Warm Welcome For All Customers. Those that follow the unspoken rules anyhow|
Drink Order Taken at Country Pub
(extract from "Opinion" Column, The Morning Advertiser, September 2016)Last Sunday afternoon, a party of 6 arrived at The Ploughshare, a rural inn in Church Minshull. After confirming their booking, they sat down and the first five placed an order for a roast beer sunday dinner with extra Yorkshires and gravy. The waiter then got to the sixth member and asked him what he would like from the menu.
"Oh, I'm not really hungry" he said "I'll just have a pint of lager."
There was a sudden hush as everybody in the pub, staff customers and even the landlord's Golden Retriever Rex stood there open mouthed.
The waiter slowly edged away from the table, hopefully giving time for the man to change his mind and order food. No order was forthcoming, and the check arrived at the Chef's pinboard. "What the hell is this?" yelled the Chef "Five meals but six drinks? You know this doesn't match the spec sheet, and will ruin my ordering for next week? Get back out there and get a proper cover for that table!"
The waiter returned to the table of six and requested tactfully, that it would be awfully kind if sir would also have some food to go with his drink. "But I thought this was a pub?" exclaimed the drinker. The waiter patiently explained that this was 2016, and things didn't quite work that way any more.
"Oh." he said "I'll go and sit in the car, then." and got up to leave.
"Honestly," said the waiter to the Chef during their smoking break by the bins "What kind of customers are we attracting these days?"