As far as early 90s Europhobia goes, this isn't actually all that bad. My parents read The Sun, and the front page of that paper was inciting its readers to protest the EC at designated sites and shout "Up Yours, Delors!". If they didn't, apparently, we would end up eating frogs legs and bratwurst for breakfast, and the great British cucumber would be abolished. Or something.
Anyway, it's now 2013 and things have moved on. As has beer advertising. Hasn't it?