Hofmeister Lager was Scottish & Newcastle's attempt at this market. For some reason, their ad agency cooked up commercials like this, starring cheek-faced bear George. In an unlikely tale, here he leaves Bavaria to come to 1980s London in search of decent lager. Yes, that's what I thought too. These ads were stopped on the basis that a big, cuddly bear might entice children to drink. How intoxicated the kiddywinks could have got on Hofmeister's 3.2% dishwater is open to debate.
The pissy-lager market is all but dead now, with only Skol of the major brands hanging on. You can buy budget own-label supermarket lager, but at 2% what it's made from is anyone's guess. Hofmeister itself died in 2003, an event so notable even the BBC website reported it.
One hopes that George himself was rescued by Animal Welfare, and was taken back to Germany. He probably drinks Oettinger-Pils now.